Humblytics vs VWO: which should you choose?
Updated June 2026
How Humblytics compares to VWO
VWO is a full-featured experimentation platform. Humblytics delivers the same core testing — then scores each variant on the Stripe revenue it actually earned, at a fraction of the price.
In one sentence: VWO is a mid-market CRO suite with A/B testing, heatmaps, and session recordings; Humblytics delivers the same testing plus cookie-free analytics and Stripe-verified revenue attribution in one script — without a multi-thousand-dollar implementation.
When each wins: VWO wins for large teams that need advanced server-side experimentation and enterprise personalization. Humblytics wins for marketers and agencies who want fast, flat-priced testing tied directly to revenue — and an agent that can run it.
One install replaces the whole stack.
Analytics, A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution — from one lightweight, cookie-free script.
A/B Split Testing
Ship a variant in 60 seconds, no dev queue. Every test is scored on the Stripe revenue it produced, not click proxies.
Funnel Analytics
See exactly where revenue leaks. Pinpoint the step where buyers drop off, before they reach checkout.
Revenue Attribution
Tie ad spend to real Stripe payouts. ROAS by channel, campaign, and keyword, not last-click guesses.
API for Agents
Point Claude or Codex at the funnel. One REST call per metric, so your agent reads the data and ships the test.
Real-Time Analytics
See every click, form, and pageview as it happens. Cookie-free, no sampling, no 24-hour lag.
Plugs into your stack
One script reads Stripe, your ad platforms, and your CMS or newsletter.
Built to stay out of the way
36 KB script, async-loaded and CDN-served. It never blocks render.
Why we built Humblytics
VWO is a capable platform — but its pricing and depth are built for teams with a dedicated CRO function. Most small and mid-size teams are priced out or under-use it, and either way the lift that ships to Slack rarely shows up in Stripe.
Humblytics closes that loop. Both tools offer a visual editor and no-code test creation — the difference is cost, privacy, and what counts as a win. Humblytics is cookie-free from day one (no consent banner, no GDPR configuration), and every variant is scored on the actual Stripe revenue it produced, not clicks.
And because every testing surface is a REST API, Claude or Codex can read the results, apply the winner, and queue the next test — all from $19/mo, no enterprise contract required.
One platform, plans that scale with you.
Every plan includes analytics, heatmaps, funnels, the visual A/B editor, and cross-domain tracking. Pay for traffic, not features.
For solo marketers validating one revenue leak.
14-day free trial · No credit card
Everything you need to validate:
- 10K events/mo · 5 websites
- 1 A/B test · 1 funnel · 1 heatmap
- 25 AI insights/mo
- Meta & Google Ads attribution
- Property API access
For teams letting Claude or Codex operate the loop.
14-day free trial · No credit card
Everything in Plus, plus:
- 500K events/mo
- Unlimited websites
- 5 A/B tests · 5 funnels · 5 heatmaps
- 200 AI insights/mo
- Agent API — run Humblytics from Claude or Codex with 12 open-source skills
- All ad connectors (Meta, Google)
For growth teams running 10+ experiments a month.
Everything in Business, plus:
- 1M events/mo
- Unlimited A/B tests, funnels & heatmaps
- 1,000 AI insights/mo
- 5 team members
- Priority AI processing
Running an agency or managing enterprise accounts?
Custom events, unlimited team members, dedicated specialist, and SLA-backed support.
What counts as an event?
Pageviews, clicks, and form submits — auto-tracked from one script. Heatmap interactions are bundled into pageviews.
What if I exceed my limit?
Tracking keeps running. We email you before you hit the cap. Add-ons cover overflow at $39 per 1M events.
Can I cancel anytime?
Yes — month-to-month, cancel in two clicks. The 14-day trial requires no credit card.
Add-ons & overflow pricing
Extra Data Events $39/mo per 1M events
Scale tracking beyond your plan limit
Extra Seats $9/mo per seat
Add team members to any plan
Compare all features across plans
| Feature | Plus | Business | Scale |
|---|---|---|---|
| Analytics | |||
| Events / month | 10K | 500K | 1M |
| Websites | 5 | Unlimited | Unlimited |
| Cookie-free tracking | |||
| Cross-domain tracking | |||
| Revenue tracking (Stripe) | |||
| Testing & Optimization | |||
| A/B split tests / month | 1 | 5 | Unlimited |
| Funnels | 1 | 5 | Unlimited |
| Heatmaps | 1 | 5 | Unlimited |
| Visual A/B editor | |||
| Agent & API | |||
| API access | |||
| AI insights / month | 25 | 200 | 1,000 |
| Agent API (Claude · Codex) | — | ||
| Priority AI processing | — | — | |
| Ad attribution | |||
| Meta & Google Ads | |||
| Form connectors | |||
| Team | |||
| Team members | 1 | 1 | 5 |
| Email support | |||
All plans include heatmaps, funnels, visual A/B editor, cookie-free tracking, and public share links.
No enterprise contract needed.
Launch your first A/B test in minutes, not weeks — and score it in real Stripe revenue. From $19/mo, cookie-free.