What is Humblytics and how is it different from other A/B testing tools?

Humblytics is an all-in-one A/B testing software and CRO platform that combines split testing, heatmaps, funnel analytics, and AI-powered test hypothesis generation. Unlike tools like Optimizely or VWO that require developers, our visual editor lets marketers launch A/B tests without code.

How do I run A/B split tests without developers?

Our visual A/B testing editor lets you create and run split tests without any coding. Simply select elements on your page, create variations, set traffic allocation, and launch. The platform automatically splits traffic and calculates statistical significance in real-time.

Is Humblytics GDPR compliant?

Yes, Humblytics is fully GDPR compliant. Our cookie-free analytics stores no cookies or local storage identifiers. Visitors are anonymized via a one-way hash, eliminating the need for consent banners.

Will the A/B testing script slow down my website?

No. The Humblytics script is only 36 KB, loads asynchronously, and is served over a global CDN. It won't impact your Core Web Vitals scores.

Does Humblytics work with Webflow, Framer, and Shopify?

Yes! Our A/B testing software integrates with all major platforms including Webflow, Framer, Shopify, WordPress, Squarespace, and custom-built sites.

Does Hotjar do A/B testing?

No. Hotjar (now a Contentsquare company) offers heatmaps, session replays, funnels, and surveys, but it has no built-in A/B testing — you'd pair it with a separate testing tool. Humblytics includes no-code A/B testing alongside cookie-free heatmaps and funnels.

Is Humblytics cookie-free unlike Hotjar?

Yes. Hotjar uses cookies and acts as a processor, so EU traffic typically needs a consent banner. Humblytics is cookie-free by design — no banner, GDPR-clean — while still delivering click and scroll heatmaps.

How much does Hotjar cost vs Humblytics?

Hotjar's paid plans start around $39/mo (billed yearly) and scale by sessions, with a free tier of up to 200k monthly sessions. Humblytics starts at $19/mo and includes heatmaps, A/B testing, funnels, analytics, and revenue attribution on every plan.

Does Hotjar have session replay and surveys that Humblytics doesn't?

Yes — Hotjar's session replays, surveys, and user interviews are genuine strengths, and Humblytics doesn't do session replay. If deep qualitative research is your priority, Hotjar is strong. If you want heatmaps plus testing and revenue in one cookie-free tool, Humblytics fits better.

Can Humblytics tie heatmap insight to revenue?

Yes. You can see where users click and stall, build a hypothesis, ship an A/B test, and score the winner on the actual Stripe revenue it produced — all in Humblytics. Hotjar can't attribute revenue.

Humblytics vs Hotjar — Heatmaps + A/B Testing + Revenue (2026)

Humblytics vs Hotjar: which should you choose?

Hotjar (now part of Contentsquare) is best-in-class for qualitative insight — heatmaps, session replays, surveys, and interviews, with a generous free tier — but it has no A/B testing and no revenue attribution, and it relies on cookies. Humblytics gives you cookie-free heatmaps plus no-code A/B testing, funnels, and Stripe-verified revenue attribution in one script from $19/mo. Pick Hotjar to observe (and for surveys and replays); pick Humblytics to observe and act in one tool.

Updated June 2026

Feature comparison

How Humblytics compares to Hotjar

Hotjar is built to observe behavior. Humblytics lets you observe and then act on it.

In one sentence: Hotjar (Contentsquare) is a qualitative behavior suite — heatmaps, replays, surveys — with no A/B testing or revenue attribution and a cookie-based tracker; Humblytics adds cookie-free no-code A/B testing, funnels, and Stripe-verified revenue on top of heatmaps.

When each wins: Hotjar wins for deep qualitative research — session replays, surveys, and user interviews — and a very generous free tier. Humblytics wins when you want to turn behavior insight into A/B tests and tie the winner to real revenue, cookie-free.

Feature

Humblytics

Hotjar

Click & scroll heatmaps

Session replay

Surveys / feedback

No-code A/B testing

Quantitative web analytics

Cookie-free

Limited

Multi-step funnels

Winners scored in Stripe revenue

Per variant

Cookie-free, no consent banner

Agent / REST API (Claude or Codex)

Free tier

14-day trial

200k sessions/mo

Starting price

$19/mo

$39/mo

Features

One install replaces the whole stack.

Analytics, A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution — from one lightweight, cookie-free script.

A/B Split Testing

Ship a variant in 60 seconds, no dev queue. Every test is scored on the Stripe revenue it produced, not click proxies.

Pricing Page CTA

Improvement59.4%

Variant B wins

Control3.2%1,547 conversions

Variant B ↑5.1%2,459 conversions

Statistical Confidence95%

Sample size4,821 / 5,000

Running 14 daysMar 10 – 24, 2026

Funnel Analytics

See exactly where revenue leaks. Pinpoint the step where buyers drop off, before they reach checkout.

Checkout Funnel

Conversion Rate11.1%

1,423 purchases

Entered12,847

Dropped11,424

Funnel Steps

Homepage12,847

Product8,234

Cart3,102

Purchase1,423

Revenue Attribution

Tie ad spend to real Stripe payouts. ROAS by channel, campaign, and keyword, not last-click guesses.

Revenue from ad spend this month: $25,340 attributed.

View @

Google Ads — $12,340

Tab

Meta Ads — $4,800

Organic — $8,200

Direct — $2,400

Referral — $1,200

5 sources

↑

↓

to navigate

API for Agents

Point Claude or Codex at the funnel. One REST call per metric, so your agent reads the data and ships the test.

Sarah M.

6:32 pm

Why did conversions drop last week? The pricing page bounce rate seems high.

Analyze

Pricing page lost $4,200 in revenue — 68% of visitors exit before checkout. Recommend A/B testing the CTA placement.

Brief

Details

Actions

Real-Time Analytics

See every click, form, and pageview as it happens. Cookie-free, no sampling, no 24-hour lag.

Pageview/pricing2s ago

Form submitTrial signup11s ago

ClickStart free trial18s ago

Pageview/solutions/ab-testing24s ago

Plugs into your stack

One script reads Stripe, your ad platforms, and your CMS or newsletter.

Built to stay out of the way

36 KB script, async-loaded and CDN-served. It never blocks render.

Script Size

36 KB / 300 KB avg12%

Render BlockingNone — async

Hotjar is excellent at showing you what happens — heatmaps, session replays, surveys, and (now via Contentsquare) user interviews. Its free tier is genuinely generous.

But it stops at observation: there's no A/B testing and no revenue attribution, and it relies on cookies, so EU traffic needs a consent banner. You see the problem, then leave Hotjar to fix it elsewhere.

Humblytics keeps the cookie-free heatmaps and adds no-code A/B testing, funnels, and Stripe-verified revenue — so you diagnose and fix in one tool. Claude or Codex can run the loop over our REST API, from $19/mo.

Start free trial See how agents use it

Simple, transparent pricing

One platform, plans that scale with you.

Every plan includes analytics, heatmaps, funnels, the visual A/B editor, and cross-domain tracking. Pay for traffic, not features.

PlusStarts here

For solo marketers validating one revenue leak.

$19

/ month

Start free trial

14-day free trial · No credit card

Everything you need to validate:

10K events/mo · 5 websites
1 A/B test · 1 funnel · 1 heatmap
25 AI insights/mo
Meta & Google Ads attribution
Property API access

BusinessPopular

For teams letting Claude or Codex operate the loop.

$79

/ month

Start free trial

14-day free trial · No credit card

Everything in Plus, plus:

500K events/mo
Unlimited websites
5 A/B tests · 5 funnels · 5 heatmaps
200 AI insights/mo
Agent API — run Humblytics from Claude or Codex with 12 open-source skills
All ad connectors (Meta, Google)

Scale

For growth teams running 10+ experiments a month.

$279

/ month

Start free trial Talk to a specialist →

Everything in Business, plus:

1M events/mo
Unlimited A/B tests, funnels & heatmaps
1,000 AI insights/mo
5 team members
Priority AI processing

Running an agency or managing enterprise accounts?

Custom events, unlimited team members, dedicated specialist, and SLA-backed support.

See enterprise

What counts as an event?

Pageviews, clicks, and form submits — auto-tracked from one script. Heatmap interactions are bundled into pageviews.

What if I exceed my limit?

Tracking keeps running. We email you before you hit the cap. Add-ons cover overflow at $39 per 1M events.

Can I cancel anytime?

Yes — month-to-month, cancel in two clicks. The 14-day trial requires no credit card.

Add-ons & overflow pricing

Extra Data Events $39/mo per 1M events

Scale tracking beyond your plan limit

Extra Seats $9/mo per seat

Add team members to any plan

Compare all features across plans

Feature	Plus	Business	Scale
Analytics
Events / month	10K	500K	1M
Websites	5	Unlimited	Unlimited
Cookie-free tracking
Cross-domain tracking
Revenue tracking (Stripe)
Testing & Optimization
A/B split tests / month	1	5	Unlimited
Funnels	1	5	Unlimited
Heatmaps	1	5	Unlimited
Visual A/B editor
Agent & API
API access
AI insights / month	25	200	1,000
Agent API (Claude · Codex)	—
Priority AI processing	—	—
Ad attribution
Meta & Google Ads
Form connectors
Team
Team members	1	1	5
Email support

All plans include heatmaps, funnels, visual A/B editor, cookie-free tracking, and public share links.

Compare all plans

[ FAQ ]

Humblytics vs Hotjar FAQ

Common questions, answered.

Observe and act in one tool

See the problem. Test the fix. Prove the revenue.

Cookie-free heatmaps plus no-code A/B testing, funnels, and Stripe revenue attribution — in one script from $19/mo.

Start free trial Book a demo

Diagnose and fix — without switching tools.

Trusted by teams shipping CRO with agents

How Humblytics compares to Hotjar